Background
During my five years at Showtime, I got the chance to work on a wide variety of projects to help increase subscribers and engagement on their streaming service spanning multiple platform.
My Role
UX Designer
Platforms
OTT
Web
iPhone and iPad
Android mobile and tablet
Goals
• Increase subscriptions and reduce churn.
• Improve engagement and get users to watch more Showtime content.
Paywall Upsell
Most streaming services have paywall on their home screen. Having a wall doesn’t convince new users to subscribe. These paywalls usually don’t provide any sort of information to new users on what kind of content and features they will get for their subscription. We wanted to break the mold and explore ways to convince new users to subscribe. Starting at the top we utilize a big red free trial button on top of collage hero image of series on Showtime. If the user is unsure, they will scroll down and see the different categories of content we provide as well what they will get with their subscription.
Open Paywall
The next strategy we tried was having a open paywall. Allow potential subscribers access to browse the service and entice users with full free episodes, the first episode of a series, and require the user to subscribe to view the rest.
Personalization & Recommendations
