Eileen Fisher is a women’s clothing brand that focuses on simplicity and sustainability and accountability. As a UX designer, I was brought in to help improve the user experience of their e-commerce website. Projects included improving desktop and mobile site navigation, page filters, and back-in-stock functionality.
UX Designer Consultant
There was a big demand from customers to be notified when a particular color and size of a particular product were back in stock online. Since there was no back-in-stock functionality currently on the website, customers would have to email or call customer service to find out if they had the product in stock. Customer service would then re-direct customers to local Eileen Fisher stores to help them find out of stock products.
The goal of implementing an automated back-in-stock functionality would help boost sales for the e-commerce site as well as bring back customers to shop more. It would also serve as a vehicle to collect customer emails for Eileen Fisher promotions and newsletters.
